• Guaranteed to be worth at least 10 times your investment or your money back.

• Praised by Ken McCarthy, Terry Dean, Ray Edwards, Ryan Healy and other million-dollar marketers & copywriters who live and die by the results of their ad copy.

• Features 11 bonus appendixes containing interviews with the world's most respected direct response copywriters & marketers, including:  Doug D'Anna, Terry Dean, Ken McCarthy, Doberman Dan Gallapoo, Brian Clark, David Deutsch and more.
  

• Plus, for a limited time, get a FREE CD containing all the appendix interviews, a huge 101 ad swipe file, and a bonus report with dozens of "fill-in-the-blanks" bullet point templates—yours to keep no matter what—just for trying the book.
  

Dear Friend,

          If you want to double (even triple) the money you make from your sales letters... even if you're brand new to copywriting, and struggle with it now... then this letter will show you how.

          Here's the story:

          My name is Ben Settle.  I'm a direct response copywriter and marketing strategist.  And many of my clients are amongst the world's most successful 7-figure marketers and copywriters —like Ken McCarthy (million-dollar ad writer, and creator of "The System Seminar")... Mike Dillard (multi-million dollar info-marketer who also consults Robert Kiyosaki's website team)... and Captain Chris Pizzo (#1 marketer in the hyper-competitive self defense niche).

          Anyway, here is why this is important for you:

          I have just written a book (called "The Copywriting Grab Bag") with over 122 proven ways to increase the response of almost any sales letter you ever write. (In some cases, even sales letters you have already written that bombed.)

          However, this book is very expensive.

          It's NOT for the "casual" copywriter or marketer.

          And if you are not 100% serious about increasing your sales in a quick and easy way, then you are probably better off not investing in it at all.

          To help you decide, here are some of the secrets revealed in it:

• A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising.  Page 34

• How to write money-making ads right out the gate—without needing any special "tricks", formulas or swipe files.  Page 158

• A secret way to get paid cash for ezine articles you've already written.  Page 195
  

• The single biggest mistake copywriters make with their email copy.  (This mistake almost guarantees you make a mere fraction of what you could—and should—be making.  See page 275.)
  

• 3 ways to write irresistible bullet points that almost force people to buy whatever you sell.  Page 105

  "Immediately Pulled Out Between 6 To 10 Things To Test In My Sales Letters" "I usually have a stack of a dozen books or so on my shelf and everything goes on the bottom of the shelf. After skimming it, there were so many tips that I immediately picked up it went to the top of the book shelf and and it was the next book that I read. My first read through I pulled out between six to ten new things to take and test in my own sales letters online. And it's on the shelf for another read through again coming up soon." -Terry Dean www.TerryDean.org Hear What Terry Says Below... Click Here To Get Your Copywriting Grab Bag...

• How to use an ordinary telephone to double your sales... and without doing any telemarketing.  Page 167

• The little-known reason why capturing emails could be cutting your profits in half.  (Capturing your customers' email addresses is a "must" online... or is it?  Find out why it could be eating your profits on page 133.)

• Why "bad writing" and lots of typos can make you even more sales.  Page 60

• How to create professionally produced Internet video ads on a "shoe-string" budget.  Page 175

• The best place in your ad to offer an upsell.   (This is easily the most valuable piece of "real estate" for maximum upsells.  Find out where it is, and how to use it, on page 192.)

• The exact kind of content to give away on your website if you want to attract the best buyers.  Page 236

• The incredible copywriting secret of a 480-pound woman who died while being surgically removed from her couch!  (This tragic news story contains one of the single most powerful copywriting secrets ever discovered.  Use it in your ads, and your response is all but guaranteed to increase—dramatically.)  Page 15

• How to use an ordinary one-inch binder to sell more of your services than you ever could with a "sales letter."  (This secret method is used by a world famous "lemon law" lawyer I once hired.  He never has to advertise and people flock to him in droves.  Here's how to use his method in YOUR business.)  Page 37

• Why your swipe file could be crippling your sales right now... without you even realizing it.  Page 75

• How to wipe out "writer's block" forever... with video games. (No more writers block or struggling with the blank page.  Just follow these instructions, and you can turn your Nintendo Wii into a copywriting machine—working tirelessly on your behalf to create one blockbuster ad idea after another.)  Page 11

  "It's Already Making Me Money" "I absolutely love The Copywriting Grab Bag and it's already making me money. Just the other day I wrote an article using 'precaution copy' as recommended on page 106 and it helped me sell quite a few extra copies of one of my new products." -Roger Haeske www.RogerHaeske.com Hear What Roger Says Below: Click Here To Get Your Copywriting Grab Bag...

• How to write ads that turn non-buyers into buyers.  (Works even on annoying "freebie seekers" who never buy anything).  Page 110

• Why “boring” headlines often out-pull “exciting” headlines.  Page 252
  

          This is one of "A-List" copywriter Doug D'Anna's most profitable secrets.

          Not one in 1,000 copywriters knows about it.  And yet, it can dramatically increase the response of almost any ad you write.

          And by the way...

          Doug D'Anna's copy has generated over $125 million dollars in sales for direct marketing powerhouses like Phillips Investment Resources, Forbes, Prevention Health Books, Lombardi Publishing, KCI Communications and many others.

          He is also widely considered to be one of the world's top copywriters—with endorsements and testimonials from Gary Bencivenga (universally called the "world's greatest copywriter"), Brian Kurtz (vice president of Boardroom), Chris Marrett (Senior group publisher of Phillips Investment Resources), Walter Pierce (President of KCI Communications)... and more. 

          And some of the little-known secrets Doug reveals in Appendix 7 include:

          Why people do NOT buy benefits (and what they do buy instead)... The secret of making people want to buy from you and ONLY you... What Joe Montana (the famous football star) can teach you about copywriting that no “guru” ever will... Why most copywriters should throw their swipe files in the trash... and...


          This brilliant secret is used in many of the highest-pulling ads ever created.

          And yet, you will likely never find it even whispered about in today's most popular copywriting books, courses, and seminars.



          Here are more secrets you'll find in The Copywriting Grab Bag:

• How to jack up your profits by 10%, 15%, even 20% or more... without touching one word of your ad or current marketing process.  (Catalog companies do this simple thing ALL the time.  And there are a few smart marketers—online and offline—who make a small fortune every day using this secret, too.  Details on page 194.)

• The #1 "deadly mistake" people make when sending out free reports and lead generation pieces.  (This common "blunder"—almost everyone using lead generation commits—destroys your credibility and practically guarantees nobody buys from you.)  Page 137

  "I Recommend Anybody Trying To Get Better Response To Read It" "Ben, what a massive contribution to the copywriting world. And very original. And I recommend anybody who's trying to get a handle on copywriting or get better response to their ad copy to get it and read it. It's really a fantastic resource." -Ken McCarthy 7-figure copywriter and info-marketer www.TheSystemSeminar.com Hear What Ken Says Below: Click Here To Get Your Copywriting Grab Bag...

• How to "delete proof" your email pitches. (Page 90)

• The #1 "big mistake" people make on their blogs that absolutely kills their sales.  Page 222

• A single, “magic word” (often used with CNN newscasts) that will have your prospects glued to your ads—even with a hundred other distractions competing for their attention.  Page 177

• Why old-time copywriters purposely misspelled words and mangled the grammar in their ads. (And why you should test doing the same thing today.)  Page 61

• How reading the Holy Bible and the National Enquirer together can give you unlimited ideas for your ads, sales letters, articles and products.  Page 10

• Two little-known ways to get full page newspaper and magazine ads for pennies on the dollar. (One way is to use "remnant" space advertising.  But almost nobody thinks to use this second way that is even easier and cheaper.)  Page 139

• How to use direct mail and space ads to drive highly targeted leads and customers to your website.  (One huge mistake is relying on Google for leads.  Here's a way to generate more and better leads for less money, and without having to worry about Google's next "algorithm" change.)  Page 141

• How to use email to become a "household name" expert in your field.  Page 271
  

• A unique (but extremely simple and 100% proven) way for any online business to literally double your profits in 59 days or less.  (Doberman Dan Gallapoo learned this incredible tip while working side-by-side with the late, great copywriter Gary Halbert.  Best part is, almost nobody online does this.  Which means, when YOU use it, you'll stick out like a sore thumb—even against your savviest competitors.)  Page 148

• A scientifically proven way (recently discovered by neurologists) to transform your frustration with writing ads into boundless creative energy.  Page 157

• How to use social media sites to quickly and easily dominate your market.  (Social marketing expert Brian Clark uses this secret to attract tens of thousands of readers to his blog each day.  People are usually floored when they see how simple this is.)  Page 222

• The "hidden danger" of swiping the highest pulling ads on the Internet.  Page 286

• How watching a certain movie at your local video store can dramatically increase the response of your ads.  (Go to page 13 for the title of this movie and exactly how to watch it.  The late copywriting genius Eugene Schwartz called this one of the most important selling secrets ever invented—and it works for ANY kind of product or service you sell.)

• When using glowing customer testimonials in your ads can actually hurt your sales.  Page 88
  

• Why tossing your order forms on the street can increase your response by as much as 30%.  Page 166

• How even "newbie" copywriters can beat the pants off seasoned pros.  (This secret is perfect whether you're a freelance copywriter trying to beat someone's control... or a marketer wanting to eliminate your competition.)  Page 84

          And by the way, while we're talking about your competition...

          The Copywriting Grab Bag features all kinds of ways to screw with your competitors' heads...

          ...and even use their hard work to YOUR advantage. 

          For example:  How to use your competition's product or service to sell yours (and without him even knowing about it—Page 108)... How to destroy your competition's sales by praising them to the moon in YOUR ads (Page 39)... and even...


          This "stealth" copywriting method works almost like magic.

          And it literally gets your competition to eagerly and happily help you write high-pulling headlines (and even let you know, before you run your ad, if they will work or not) for your sales letters without paying them a penny. 

          You can find this extremely valuable secret on page 114.



          Here are some more secrets in The Copywriting Grab Bag:

• How to make your ads pull MORE money and response by putting LESS time into writing them.  (This tip is perfect if you find copywriting to be slow torture.)  Page 291
  

• A secret website where you can access almost every single direct response newspaper ad that has ever been published in the past 100 years.  Page 20

  "A Thing Of Beauty..." "Your 'Copywriting Grab Bag' book not only has a lot of really priceless information, but your (secret described on page 65) bullet point idea is a thing of beauty. So simple, yet so irresistible. I've already put it into practice. What reader could help themselves from filling out an order form when you use that technique?" -Charles Brown www.Dynamic-copywriting.net Click Here To Get Your Copywriting Grab Bag...

• The single most profitable way to build a targeted opt-in email list of buyers.  Page 262
  

• How to add sales appeal and value to the photos in your ads. Page 67
  

• A secret way to use your TV set to raise your IQ by 10 points. (And without even turning it on!)  Page 177

• How to get noticed in hot, super-crowded markets where nobody knows who you are.  (Most copywriters and marketers never think to do this.  And it gives you a HUGE advantage over even your most popular, "cash-flush" competitors.  Details on page 100.)
  

• How to "sell" people on your products and services... before they even see your ads or sales letters!  Page 38
  

• A secret place to find your first copywriting client before you have a portfolio, testimonials or a "track record."  Page 82

  "Going On The Shelf Next To Clayton Makepeace's Book" "Awesome! Inspiring! "Your book is going right on the shelf next to one of my other often consulted copywriting books... by none other than Clayton Makepeace himself. Nice work!" -Ray Edwards Copywriter for Frank Kern, Alex Mandossian, Rich Schefren and other top Internet marketers www.RayEdwards.com Hear What Ray Says Below: Click Here To Get Your Copywriting Grab Bag...

• How to use "warning labels" in your ads to dramatically increase your sales.  Page 102

• How to tell—almost 100% of the time—if the market is going to respond to a new product or idea before writing your ad.  Page 162

• How to become a virtual "celebrity" in your niche... even if you're just starting out and nobody knows who you are.  Page 195
  

• How to build a swipe file of the best direct mail ads in your niche that are running RIGHT NOW—free. (And without doing a lick of "leg work."  In fact, you won't have to log onto your computer, leave your home or even get up from your chair.) Page 138

• A $13 book (not even about copywriting) that can teach you more about writing irresistible bullet points than most advanced copywriting seminars.  Page 164

• The incredible copywriting secret (used by both P.T. Barnum and Mother Theresa) that lets you sell to even your coldest, most "sales resistant" prospects.  Page 22

• The best and most profitable skill any blogger can have.  (And nope, it's NOT copywriting).  Page 223

• How to stick out like a sore thumb in "hyper competitive" niches.  Page 41
  

• The "Hey Mitch" copywriting secret used by world-class copywriter David Deutsch—that lets you instantly determine if what you wrote is "good copy" without guessing or testing.  Page 209

          Speaking of David Deutsch...

          David is one of the most respected and successful copywriters on the planet.

          He has had multiple million-dollar controls running for powerhouse companies like Phillips, Agora, KCI and Boardroom (he even once had 6 controls running simultaneously for Boardroom—which is unheard of).  And he has written ads for everyone ranging from small entrepreneurs to Fortune 500 companies. 

          Some of the secrets David reveals in Appendix 5 include:

          How to make "technical" facts about your product sound fun and fascinating... 4 things every copywriter MUST know about design... A secret "back door" way to break into the direct mail industry... When you should NOT write in a smooth, "conversational" tone (and instead use stilted, boring "corporate speak")... and even...


          This is literally the single most powerful copywriting "secret" ever invented.

          Believe it or not, the "big guns" in the multi-billion dollar direct mail industry don't talk about "writing" or the fancy sales letter "choke holds" you read about in most books and courses. 

          Instead, they talk about this one thing—and one thing only—even the best copywriting books and courses tend to (at best) gloss over.

          You can check this secret out in Appendix 5.



          Here are a few more copywriting secrets you will find:

• An almost unknown way to use old religious texts to turn "dud" ads into cash-producing winners.  (This thousand-year-old persuasion secret works even better today.) Page 28
  

• How to use your telephone to double your sales without doing any tele-marketing or even dialing any numbers!  Page 168

  "An Enticing Buffet Of Copywriting Tips" "The Copywriting Grab Bag is an enticing buffet of copywriting tips, tricks, techniques, stories, metaphors, resources and interviews that copywriters at any level can feast on whenever they're hungry for new response boosting ideas. And it's written in a distinct style that makes it fun and engaging to dip into at anytime of the day." -Leon Altman Copywriter featured in AWAI's "Monthly Copywriting Genius." Also wrote for Jim Cramer (of CNBC's "Mad Money"), The Anaheim Angels, And Apple Computer. www.AltmanCopyPro.com Hear What Leon Says Below: Click Here To Get Your Copywriting Grab Bag...

• Three ways to create "can't refuse" offers people have no choice but to buy from.  (Your offer is about 40% of the battle when selling via direct response marketing.  By using any one of these "super hero" offers you almost can't fail.)  Page 94

• How to use direct mail to dramatically increase the response of your emails.  (And do it without spending one red cent on postage!)  Page 90
  

• How to find dozens of "hidden" benefits about your product you don't even know exist right now.  (Ted Nicholas—who has sold over $200 million worth of books via direct response advertising—made a fortune unearthing the "hidden" benefits of his products.  Here's a simple way to do the same thing in your ads, and scoop up more sales and profits as a result.)  Page 35

• How the legendary copywriter Mel Martin wrote ads so powerful people would order from them without knowing (or even caring about) the price.  (This is taking copywriting to its highest level—and here's exactly how he did it.)  Page 165

• The one word Socrates (perhaps the greatest master of persuasion who ever lived) used to "sell" people on his ideas—even though they were dead set against him before!  (This secret was also used by the late, brilliant copywriter Eugene Schwartz.  Here's how to use it in your ads.)  Page 47

• How to almost completely eliminate bogus spam complaints.  (Every time an email subscriber pushes the "spam" button, instead of using the "unsubscribe" link in your emails, you are one step closer to having your email and ISP "blacklisted"—where it'll be almost impossible to get your emails delivered at all.  Here's a simple way to all but eliminate this problem with just a few key strokes.)  Page 145

• The single best "survey" software ever invented for writing copy... and where to get it free.  Page 292
  

• How to use your customer's natural procrastination and laziness to sell MORE of your products and services.  (Procrastination is one of the most common ways a sale is "killed."  Here's how to use your customer's natural procrastination to your advantage and actually MAKE money from it.)  Page 95

• The surprising way to use "recycling" to shoot your advertising response through the roof... while cutting your writing time in half.  Page 55

• How to quickly and easily gain a "cold" prospect's trust and confidence in your ads.  Page 23

• The single best way to "thwart" the spam filters.  Page 273
  

• How to create better ads without doing any extra "writing." (Million dollar copywriter Ken McCarthy taught me this extremely powerful "trick" and it works for almost any product you can imagine—from $10 eBooks to $10,000 seminars.)  Page 63

• How to make your long copy ads and sales letter almost impossible NOT to read—

          This powerful little tip takes a lot of the "mystery" out of copywriting.

          DC Comics (the second biggest comic book publisher on the planet) accidentally used this secret to bring their flagship character "Batman" back from the brink of cancellation in the 1980's. 

          Today this exact same secret is used by the giant direct mail companies to bring in hundreds of millions of dollars per year in sales—because their customers simply MUST read their ads top to bottom. 

          You can learn how to use this secret in YOUR sales letters, on page 30 of The Copywriting Grab Bag.



          Here are even more advanced copywriting secrets you'll learn:

• The "unsexy" secret of one of the Internet's most visited blogs.   (According to the site's owner, Brian Clark, people are baffled when they hear this and almost refuse to believe it can be this easy.  You can read all about it on page 226.)
  

• When swiping Eugene Schwartz and John Caples ads can destroy your response!   (These are two of the greatest copywriters who ever lived—but swiping them can kill your sales.  Here's how to make sure you don't fall into this common—but deadly—trap.)  Page 122

• How to protect yourself from getting cheated in your business deals... without even using a contract.  (Most business "cons" grin ear to ear while signing "iron clad" contracts.  Here's how to defang these "snakes" and send them away, never even bothering to deal with you again.)  Page 44

  "Has Put A LOT Of Money In My Pocket" "The secrets in this book have put a LOT of money in my pocket. "And they can do the same for you if you apply them to your own ads." -Michael Senoff www.HardToFindSeminars.com Listen To What Michael Says Below: Click Here To Get Your Copywriting Grab Bag...

• The 2 best ways to "arrange" your testimonials on the page for more sales and response.  Page 89
  

• How to use an ordinary eBook to make yourself a "household name" in your niche—even if nobody buys or reads it.  Page 197
  

• How to set up joint ventures with other marketers with giant lists—even if you're a complete newbie with no name recognition or reputation.  Page 278

• How to get movie stars, TV celebrities, and even professional athletes to promote your products for you.  Page 199
  

• How to make yourself the #1 most trusted business in your niche—even if nobody has heard of you before.  Page 40

• How to use your computer's email program to make complex concepts childishly simple to understand in your sales copy.  Page 97
  

• How to use an ordinary calculator to make your copy tight and super easy to read and respond to. (World-famous novelist Stephen King actually uses this secret to make his books best-sellers.) Page 53

• How to eliminate most (and even all) of the "anxiety" of writing a new ad.  (Getting started is hard for even the best copywriters.  Here's a simple "trick" that will get you started and cranking out copy fast—with no frustration or pain.)  Page 85

  "A Copywriting Book You Simply Can't Be Without!" "Ben's tricks, tips, tactics, and secrets are incredible and they've helped me create significant sales increases for my copywriting clients.  I'm sure they'll do the same for you." -B. Flatt, Freelance Copywriter  (Las Vegas, Nevada) Click Here To Get Your Copywriting Grab Bag...

• How to "train" your list to be buyers right out the gate.  Page 267

• How to "super charge" the selling power of your customer testimonials.  Page 98
  

• How to use your swipe file without breaking the law.  (Many copywriters who use swipe files are setting themselves up for potentially serious legal problems.  Here's how to "keep your nose clean" when using your swipe file.)  Page 120

• How to "brag" about yourself and your product in your advertising... without sounding arrogant.  (In fact, most people love it when you talk to them like this.  Details on page 93.)

• How to run your own profitable direct mail campaigns...

          Online marketers who add direct mail to their sales funnels are seeing their

"Biggers Fees Flowing Into My Bank Account" "I have developed my voice and have helped three clients develop a personality in their marketing messages. All leading to higher profits for them, more projects from them, high percentage deals and bigger fees flowing into my bank account." -Sandy Barris www.FastMarketingPlan.com Hear What Sandy Says Below: Click Here To Get Your Copywriting Grab Bag...

profits explode by as much as 30%, 50%, even 100% or more.

          In fact, those numbers are actually LOW in many cases.

          Now, one way to start using direct mail—without investing a lot of money—is to simply "snowball" your direct mail campaign.  That means sending as many letters as you can afford (or want to test).  Then, taking the profits from that and investing it into another mailing.  And then doing that over and over—keeping your investment to just that initial test mailing.

          But here's the problem:

          Doing the direct mail "snowball" can be very slow and take months (even years in some cases) to "cash in" on your campaign.

          On page 136 of The Copywriting Grab Bag you will learn a secret way (and no, it is NOT joint ventures) to conduct a direct mail campaign that is both fast... and will not end up "costing" you one single penny in postage, printing, envelopes, ink, list rental or anything else. 



          Here are even more of the advanced copywriting and marketing secrets you will find:

• How to quickly build a huge swipe file packed with million dollar ads... and do it without spending any money.  Page 59

  "A Book I Read Over And Over" "It's my opinion it's better to read one excellent book 10-times than to read 10 so-so books once. I read 'The Copywriting Grab Bag' over and over. Which is more than I can say for many other copywriting and marketing books I've purchased. It has my highest recommendation." -Michael Silk Freelance Copywriter  (Kent, England) Click Here To Get Your Copywriting Grab Bag...

• The one kind of company that should NOT be blogging. (For these businesses, blogs will destroy their sales. Is your business one of these? Find out on page 223.)

• The exact number of times you should send your list offers and sales promotions.  Page 271

• When you should NOT stuff your swipe file with the highest selling ads!  (Read this before you add even one more sales letter to your swipe file—it could save you a great deal of time, frustration and money.)  Page 286

• How to sell high ticket products and services... with one bullet point?  (The best copywriters in history have used this secret over and over—and now you can, too. See page 66)

• Why the two highest-pulling sales letters in history... were SHORT copy ads.  (One of them was 1 page.  The other was only 2 pages.  Are your ads too long and hurting your sales?  Find out on page 118).

• A rare fact:  Why you should NOT always try to make your copy better.  (It's true—making your copy "better" can many times hurt your sales long term.  Instead, try this little trick the late, brilliant copywriter Gary Halbert used in his promotions on page 130.)

• How to "skeptic-proof" even your most outrageous claims and promises.  Page 32

  What Do I Like About Ben's Book? 1. You don't have to read it start to finish. You can pick any chapter and get a quick lesson in copywriting. (That's why Ben calls it his "grab bag.") 2. Ben writes the same way when he's teaching as when he's writing ad copy. So each chapter (usually 1-3 pages) is written in the same style he would use for an ad. 3. The chapter titles are very compelling. For instance, "What Tree-Huggers Know About Writing Million-Dollar Ads","How to Destroy Your Competition... by Praising Them" and "How to Sell High-Ticket Products with Just One Bullet Point." 4. There are ten appendices in the back of the book. They are the transcripts from interviews Ben has done. For instance, you'll find interviews with Ken McCarthy, David Deutsch, and Brian Clark of Copyblogger. Anyway, those are a few reasons why I like Ben's book. -Ryan Healy (In response to a comment on his blog about the book) www.RyanHealy.com Click Here To Get Your Copywriting Grab Bag...

• How to get your customers enthusiastically referring all their friends, family, and customers to you.  Page 199

• How to make your ads instantly stick out in overcrowded markets. Page 100

• A secret (offline) way to send tens of thousands of potential (and highly targeted) customers to your website for mere "chump change."  Page 189

• How to put on a first class seminar—with the latest cutting-edge TV's, DVD players, and audio/visual equipment... free!  (Forget using expensive hotel rooms and corporate retreats.  Do this instead... and get much better equipment while saving several hundred—even thousands—of dollars on your next seminar.)  Page 191
  

• A simple psychological "trick" (often used in weight loss ads) that is almost guaranteed to increase the pulling power of your ads—no matter what you sell.  Page 103

• Why blindly copying what even the most respected marketing "gurus" do in their ads can actually destroy your business.  Page 203

• The easiest way ever invented to get attention on the Internet.  (Gary Halbert did this and had one of the highest ranking sites on the Internet.  Here's what he did, and what YOU can just as easily do with your website.)  Page 225

• The right and wrong ways to use fear in your advertising.  (Be careful with this one.  If you do this wrong, it can "backfire" on you and cost you a lot of money.  Here's how to do it the right way—complete with an ad by one of America's top copywriters to swipe and study as an example.)  Page 78
  

• When improving your web design can potentially attract thousands of new buyers to your sites.  (Copywriters who say design "doesn't matter" are out of their minds.  And this proves it.)  Page 231

• How to write highly effective SEO copy without having to be a search engine expert or learn any high falutin' SEO "tricks."  Page 243

• Why ads that are "polished to perfection" often under-perform against ads that are written fast and are just "good enough."  (If you hate writing for long periods of time, you're going to LOVE this.)  Page 292
  

• How to quickly set up joint ventures with big list marketers—even if you're new to business and nobody knows who you are.  (HINT:  Do NOT contact them with email.  Use the secret on page 200, instead.)

• How to instantly increase your advertising response by 30% (or more) just by making a few simple "tweaks" to your order form.  Page 166

• And much, much more, including:
  

          Anyway, here's the deal:

          The Copywriting Grab Bag is $137 and nothing else for shipping & handling (I pay for your shipping).

          But really, the price doesn't matter.

          Because it comes with a 12-month, money-back guarantee:

          If at any time in the next year you don't honestly think it is worth 10 times your investment, just send it back and I'll refund your money.

          And it's so easy to order, too.

          Just click the button below and follow the simple instructions.

          As soon as I get your order, it will be mailed right to your doorstep:




                                      Sincerely,

                                      

                                      Ben Settle


P.S. Fast response bonus:   If I hear from you today, I will also throw in a FREE CD with the MP3's of the appendix interviews, along with some other valuable bonuses—such as:

• A huge 101 ad swipe file.

• A detailed bullet point template report (the same bullet point templates I use for writing my own ads—including this ad.)

• And an advanced copywriting teaching I gave to a private coaching group about exactly how I write ads for one of my 7-figure clients.

This CD could easily sell on its own for $97 (or more). 

But if you order right now, it is yours to keep free—my gift to you no matter what.  (You can keep this CD even if you return the main book.)

P.P.P.S. OK, I swear this is the last "PS".

If you order right now, today, I'll also include a bundle of rare interviews (with some of the world's savviest marketers I have done over the years) covering half a dozen different topics -- including copywriting, finding clients, advanced SEO marketing, Internet marketing, public speaking, how to set up joint ventures, ad design, and even social media marketing.

Here's just a sampling of the secrets in this interview bundle:

• How to get almost “VIP” treatment from people you want to joint venture with — even if they’ve never met you before.

• A little-known way to build a hyper-responsive email list without turning on your computer.

• How to use video on your sites for little or no money and without any big learning curves.

• How to make your squeeze pages “Google friendly” — even if you have no content on them.

• Why studying successful ads can actually hurt your copywriting.

• How to write sales letters, newsletters, and books while driving your car!

• How to get paid top fees for your copywriting — even if you’re brand spanking new.

• Where NEVER to put a sidebar in your ads. (Sidebars are extremely effective–but they can hurt your response if you put one here.)

• How to use your speeches to instantly create valuable new products you can sell for hundreds — even thousands — of dollars a pop.

• How to create powerful headlines when your brain feels like mush and you can’t focus!

• Why it’s so important for businesses to start using social media sites.

• How to use the “bandwagon effect” to joint venture with millionaires, celebrities and other movers-and-shakers in your world. (No butt-kissing or shmoozing required.)

• How to make money in the speaking business… even when you’re NOT speaking!

• How to “arrange it” so people will go out of their way to take your phone calls and be FAR more willing to joint venture with you.

• The #1 mistake copywriters make when designing their own ads.

• How to multiply the number of books you sell… by raising your price!

• The Google conspiracy: The real reason why so many high-ranking sites on Google are literally vanishing overnight.

• Why giving a public speech is the single best way to get your customers and prospects to automatically believe and trust you — even if they’ve never heard of you before.

• How to use an ordinary copyright notice to instantly banish “writers block.”

• A clever (and very “sneaky”) way of using simple YouTube videos to connect with business and marketing “gurus” in your industry.

• Why having a portfolio of your strongest samples can actually HURT your chances of getting freelance assignments.

• The best fonts to use in your sales letters online and offline.

• When you should NOT drive traffic to your home page. (And will potentially screw up your search engine rankings, if you do!)

• How to get 100% of your fees upfront. (World class copywriter Peter Stone uses this “trick” all the time. Now you can, too.)

• When using testimonials can actually hurt your sales!

• How to make more profits from your sites by purposely getting a lower opt-in rate.

• How to get other people of power and influence to write your books for you.

• Where to “swipe” hundreds of winning ad designs without paying a single penny. (Perfect if you suck at design–just copy these and you’re good to go.)

• A little-known way to quickly rank for super-competitive keywords in your niche.

• A free piece of software that can realistically nab you well over an 80% opt-in rate on your squeeze pages.

• How to use FaceBook to write your next book while doing little or no work.

• Do putting little “doodles”, arrows and other hand writing “gimmicks” on your sales letter really increase response? (The answer may surprise you.)

• A secret way of using spell check on your computer to eliminate “writers block” forever.

• Why you don’t have to be a good “writer” to publish and sell a lot of books.

• When using targeted keywords on your site can HURT your search engine rankings.

• What “color psychology” is… and why it’s so important when designing your advertising.

• The best (and cheapest) place to test the demand for your self published books.

• How to pick the best pictures for your sales letter and ads.

• How to almost instantly rank higher in Google without needing any back links.

• Why you must NEVER “optimize” a website selling your copywriting services.

• A little-used “loophole” in the Warrior Forum that lets you quickly add a few thousand cash-in-hand subscribers to your email list—without spending even one thin dime.

• The one “big difference” between online sales letter design and offline sales letter design.

• How to use public speaking to attract joint venture partners with big, fat lists full of customers hungry to buy your products and services.

• Why your telephone is your #1 most profitable “tool” for making money online.

• The hidden SEO danger of putting your content on high-ranking social media sites. (If you use social media, make absolutely sure you’re doing this.)

• How to use dopey little ad “jingles” to drive thousands of qualified leads to your websites.

• Two ways to write copy for own products and services without sounding like an arrogant chest pounding jerk.

• How to make everything you say in your ads 100% believable and credible—without needing testimonials, credentials, or other proof elements.

• A secret way to use your local library to find dozens of high paying direct response copywriting clients in a single afternoon.

• Why advertising on FaceBook can be more profitable than using Google AdWords.

• How to collect testimonials if you haven’t done any “real” copywriting jobs yet.

• A “magic bullet” way for getting people to almost instantly like and trust you — even if you never actually meet them in person!

• Where to find clients who are already looking for YOU. (No selling or convincing necessary.)

• Two ways to instantly banish your fear of public speaking.

• How to get your books listed and selling on amazon.com within just a couple weeks!

• A secret trick (even an “SEO dummy” can use) to almost instantly get top google rankings on any key words you choose.

• The secret of getting world-class marketers (with gigantic lists of buyers) to joint venture with you—even if your list is puny and they have no idea who you are.

• Why your book title is NOT the most important part of your book when selling it! (And what is.)

• How to avoid Google duplicate content penalties. (And actually profit from your duplicate content, instead.)

• Secret places to find royalty-free photos for your advertisements.

• How to make money even from clients who don’t hire you.

• The ugly little secret about “how to write” courses… that keeps writers broke and frustrated.

• Why copywriting is the least important skill you need in order to get booked solid with clients.

• How to get copywriting clients even if you have no experience.

• How to design your sales letters when you’re marketing to doctors, lawyers, and other business professionals.

• A secret way to get a ton of free traffic… even if Google and other search engines remove you from their search results.

• How to use an ordinary stop watch to position yourself so clients never see you as begging or desperate.

• The right and wrong ways to use Digg and StumbleUpon.

• How to find time to study and learn about copywriting even if you have a job, family commitments, and other adult responsibilities.

• How to make outrageous claims and exciting promises in your ads without sounding hype.

• A secret, “introvert-proof” way of setting up joint ventures with business and marketing leaders with big lists of customers.

• The #1 mistake copywriters make when trying to gain their reader’s trust.

• How to use the Holy Bible to meet and work with the “gurus” and other experts in your field. (This incredible secret works even if you’re a “fire breathing” atheist.)

• How to sell scads of your self published books… without paying for any advertising!

• An almost unknown way to make a TON of money from your email list… without sending them any emails.

• A simple way to test your online sales letters… without spending any money or needing any special computer skills.

• How to use Twitter to get more clients. (Joe’s example is for copywriters, but this can apply to most any other service business, too.)

• How to get TV stars to endorse you, your product or your service. (This is almost 100% guaranteed to increase your sales and brand in whatever market you’re in.)

• The secret to selling on stage without coming off as a “sales man.” 

• How to turn emails you’ve sent to people years ago into cold, hard cash!

• How marketers, copywriters and almost every other business owner can use social media sites to dramatically boost their profits.

• The easiest known way to “pre-sell” yourself to potential joint venture partners… before you even talk to them! (Works even if you’re a total business “newbie” now.)

• Why you actually have a “moral obligation” to sell your products at your speeches.

• The #1 mistake people make when marketing their self published books!

• How to “piggy back” off the hard-won connections, joint ventures and relationships of other people.

• How to set up profitable online joint ventures—even if you live in a cave with no friends, contacts or business connections whatsoever.

• What to do if you’re starting from scratch online and need to make a lot of money—fast.

• And lots, lots, LOTS more.

          Whew!

          OK, if all of that doesn't persuade you to give my book a try, then I don't know what else will: