Why
"bad writing" and lots of typos
can
make your ads even more
profitable
When
using glowing
customer
testimonials in your ads can
actually hurt your
sales
- A secret
way to use
your
competition's product or service to sell yours
(and without him even knowing about
it—Page 116)
- Wipe out
"writer's
block" when writing sales letters... with
video games. (Page 16)
- How to
"skeptic-proof" even your most outrageous
claims and promises.
(Page 38)
- What to
do if you
need to write a successful ad quickly—but
have no idea where to begin
(Pages 132-134)
Dear
Friend,
If
you want to double (even triple) the money you
make from your sales
letters...
even
if
you're
brand
new
to
copywriting,
and
struggle
with
it
now...
then
this letter will show you how.
Here's
the story:
My
name is Ben
Settle. I'm a direct response copywriter
and marketing
strategist. And many of my clients are
amongst the
world's most
successful
7-figure marketers and copywriters
—like
Ken
McCarthy (million-dollar ad writer, and
creator
of "The System
Seminar")...
Mike
Dillard
(multi-million dollar info-marketer who has
consulted
Robert
Kiyosaki's website team)... and
Captain
Chris
Pizzo
(#1 marketer in the
hyper-competitive self defense
niche).
Anyway, here
is
why this is important for you:
I have
created a product
(called
"The
Copywriting Grab Bag") that contains my
entire system for
writing winning ads for some of the richest and
most successful
marketers on the Internet.
However, this
product is
expensive.
There is no money
back guarantee.
And, it's NOT
for the "casual" copywriter or marketer.
Frankly, most
people probably should
not
invest in it at all.
To help you
decide, here are some of the secrets
revealed in it:
- A sneaky (but 100% legal)
way to use your competitor's customer
testimonials... in YOUR advertising.
Page 40
- How to write money-making ads right out
the
gate—without needing any special "tricks",
formulas or swipe
files. Page 169
- A
secret way to get
paid cash
for ezine articles you've already
written. Page 210
- The single biggest mistake copywriters
make
with
their email
copy.
(This mistake almost guarantees you make a
mere fraction
of what
you
could—and should—be
making. See page 296.)
- 3
ways to write
irresistible bullet points that
almost force people to buy whatever you
sell. Page 113
|
"Immediately
Pulled
Out Between 6 To 10
Things
To Test In My Sales
Letters"
"I usually have a
stack of a
dozen books or so on my
shelf and
everything goes on the
bottom of the shelf. After
skimming it, there
were so
many tips that I
immediately picked up it
went to the top of the
book
shelf and and it
was the next book that I
read. My first
read
through I pulled out
between six to ten new
things to take and test in
my own sales letters
online. And it's on the
shelf for another read
through again coming up
soon."
-Terry
Dean
www.TerryDean.org
Hear
What Terry
Says Below...
|
|
- How to use an ordinary telephone to double
your
sales... and
without
doing any
telemarketing. Page 180
- The little-known reason why capturing
emails
could be
cutting your
profits in half.
(Capturing your customers' email
addresses is a "must" online... or is
it? Find out why it
could
be eating
your profits on pages 142-143.)
- Why "bad writing" and lots of typos can
make
you even more
sales. Page 67
- How to create professionally produced
Internet
video
ads on a
"shoe-string" budget. Pages 188-190
- The best place in your ad to offer an upsell.
(This
is easily the most
valuable piece of "real estate" for maximum
upsells.
Find out where it is, and how to use it, on
pages 206-207.)
- The exact
kind of content to
give away on your website if you want to
attract the best
buyers. Page 254
- The incredible copywriting secret of a
480-pound
woman who died while
being surgically removed from her
couch! (This tragic
news story contains one of the single most
powerful copywriting secrets
ever discovered. Use it in your
ads,
and your
response is all but guaranteed to increase—dramatically.)
Page
21
- How to use an ordinary one-inch binder to
sell
more
of your services
than you ever could with a "sales
letter."
(This secret method is used by a world
famous "lemon law" lawyer I
once hired. He never has to advertise
and people flock to him
in droves.
Here's
how to use his method in YOUR
business.) Page 43
- Why your swipe file could be crippling
your sales right now... without you even
realizing it. Page 82
- How
to wipe out
"writer's block" forever... with video games. (No
more
writers block or struggling with the blank
page. Just follow
these instructions, and you can turn your
Nintendo Wii into a
copywriting machine—working
tirelessly
on your behalf to create one blockbuster
ad idea after
another.)
Page 16
|
"It's
Already
Making Me Money"
"I absolutely love
The
Copywriting Grab Bag and
it's already making me
money. Just the other day
I wrote an article using
'precaution copy' as
recommended on page 110
and it helped me sell
quite a few extra copies
of one of my new
products."
-Roger
Haeske
www.RogerHaeske.com
|
|
- How to write ads that turn non-buyers into
buyers. (Works even on
annoying "freebie seekers" who never buy anything).
Page
118
- Why
“boring”
headlines often out-pull
“exciting” headlines. Pages 270-271
This
is
one of
"A-List" copywriter Doug D'Anna's most profitable
secrets.
Not
one in 1,000
copywriters knows about it. And yet, it
can
dramatically
increase the
response of almost
any
ad you
write.
And
by the way...
Doug
D'Anna's
copy has generated over $125 million dollars in
sales for
direct marketing powerhouses like
Phillips Investment Resources,
Forbes,
Prevention Health Books,
Lombardi
Publishing,
KCI
Communications
and many others.
He
is also
widely considered to be one of the world's
top
copywriters—with
endorsements and testimonials from
Gary
Bencivenga (universally called the
"world's greatest
copywriter"),
Brian
Kurtz
(vice president of Boardroom),
Chris
Marrett (Senior group publisher of
Phillips Investment
Resources),
Walter
Pierce
(President of KCI Communications)... and
more.
And
some of the
little-known
secrets Doug reveals in
Appendix
7
include:
Why
people do
NOT buy benefits (and what they
do
buy
instead)... The secret of making people want to
buy
from you and ONLY you... What Joe Montana (the
famous football star)
can teach you about
copywriting that no “guru” ever
will... Why most copywriters should throw their
swipe files in the
trash... and...
How To Constantly
Sell
Throughout
Your Ad
Without Even Mentioning
Your Product!
This
brilliant
secret is
used in many of the highest-pulling ads ever
created.
And
yet, you
will likely never find it even
whispered
about in
today's most popular copywriting books, courses,
and seminars.
Here
are
more
secrets you'll find in
The
Copywriting
Grab Bag:
- How to jack up your profits by 10%, 15%,
even
20% or more...
without
touching
one word of your ad or current marketing
process.
(Catalog companies do this simple thing ALL
the time. And
there
are a few smart marketers—online and
offline—who make a small fortune
every day using this secret, too.
Details on
pages 208-209.)
- The #1 "deadly mistake" people make when
sending out
free reports and
lead generation pieces. (This common
"blunder"—almost
everyone
using lead generation commits—destroys your
credibility and practically guarantees
nobody buys from you.)
Page
147
|
"I
Recommend Anybody
Trying To Get Better
Response To Read It"
"Ben, what a massive
contribution to the
copywriting world. And
very
original. And I recommend
anybody who's trying to
get a
handle on
copywriting or get better
response to their ad copy
to get it and read
it. It's really a
fantastic resource."
-Ken
McCarthy
7-figure
copywriter
and info-marketer
www.TheSystemSeminar.com
Hear
What Ken
Says
Below
|
|
- How to "delete
proof" your email pitches. (Page 97)
- The #1 "big mistake" people make on their
blogs that
absolutely kills
their
sales. Page 239
- A single, “magic word” (often used with
CNN
newscasts)
that will have
your prospects glued to your ads—even with a
hundred other distractions
competing for their attention. Pages
190-191
- Why old-time copywriters purposely
misspelled words
and mangled
the grammar in
their ads. (And why you should test
doing the same thing today.) Page 68
- How reading the Holy Bible and the
National
Enquirer
together can give
you unlimited
ideas for your
ads, sales
letters, articles and products. Page
15
- Two little-known ways to get full page
newspaper and
magazine ads for pennies
on
the
dollar. (One way is to use "remnant" space
advertising. But
almost nobody thinks to use this second way
that is even easier and
cheaper.) Pages 149-150
- How to use direct
mail and
space ads to drive highly targeted leads and
customers to your website.
(One huge
mistake
is relying on Google for
leads. Here's a way to generate more
and better leads for
less
money, and without having to worry about
Google's next "algorithm"
change.) Page 152
- How to use email to become a "household
name"
expert
in your
field. Pages 291-293
- A unique (but extremely simple
and 100% proven)
way
for any online business to literally double
your profits in 59 days or
less. (Doberman Dan
Gallapoo learned this incredible tip while
working side-by-side with
the late, great copywriter Gary
Halbert. Best part is, almost nobody
online does
this.
Which means, when YOU use it, you'll
stick out like a sore thumb—even against
your savviest
competitors.) Page 159-160
- A scientifically proven way (recently
discovered by
neurologists) to
transform your
frustration with writing ads into boundless
creative energy.
Page
168
- How to use social media sites to
quickly and easily
dominate your
market. (Social marketing expert Brian
Clark uses this secret to attract tens of
thousands
of readers to his blog each day.
People
are
usually
floored
when
they
see
how
simple
this
is.)
Page
238
- The "hidden danger" of swiping the highest
pulling
ads on
the Internet. Page 306
- How
watching a
certain
movie at your local video store can
dramatically increase the response of your
ads. (Go to page
18 for the title of this movie and exactly
how to watch it. The
late copywriting genius Eugene Schwartz
called this one of the most
important
selling secrets ever
invented—and
it
works for
ANY kind of product or service you sell.)
- When using glowing customer testimonials
in
your ads
can actually hurt
your
sales.
Page 95
- Why tossing your order forms on the street
can
increase your response
by as much as 30%? Page 178
- How even "newbie"
copywriters
can
beat
the
pants
off
seasoned pros.
(This
secret
is
perfect
whether
you're a freelance copywriter trying to beat
someone's control... or a
marketer wanting to eliminate your
competition.) Page 91
And
by the way,
while we're talking about your competition...
The
Copywriting
Grab Bag
features all
kinds
of ways to
screw with your competitors' heads...
...and
even use
their
hard work to YOUR
advantage.
For
example:
How to use
your
competition's product or service to sell
yours
(and
without him even knowing about it—Page 116)...
How to destroy your competition's sales by
praising
them to
the
moon in YOUR ads (Page 45)... and even...
How To Get
Your Competition
To Write Your Headlines
For
You!
This
"stealth"
copywriting method works almost like
magic.
And
it literally
gets your competition to
eagerly
and
happily
help you
write high-pulling headlines (and even let you
know, before you run
your ad, if
they will work or not) for your sales letters
without paying them a
penny.
You
can find
this extremely valuable secret on page 122.
Here
are some
more
secrets in
The Copywriting Grab
Bag:
- How
to make your ads
pull MORE money and response
by putting LESS
time into writing them. (This tip is
perfect if you find
copywriting to be slow
torture.)
Page 312
- A secret website where you can access
almost
every
single direct
response newspaper ad that has ever been
published in the past 100
years.
Page 27
|
"A Thing
Of
Beauty..."
"Your 'Copywriting
Grab Bag'
book not only has a lot of
really
priceless information, but
your (secret
described on page 72)
bullet point idea is a
thing of
beauty. So
simple, yet so
irresistible. I've already
put it into practice. What
reader could help
themselves from filling
out an order form when you
use that technique?"
-Charles Brown
www.Dynamic-copywriting.net
|
|
- The
single most
profitable way to build a targeted opt-in email
list of buyers.
Page 281
- How to add sales appeal and value to the
photos
in your ads. Page 74
- A secret way to use your TV set to raise
your
IQ by
10 points. (And
without even turning it on!) Page 191
- How to get noticed in hot, super-crowded
markets
where nobody knows
who you are. (Most copywriters and
marketers never
think to
do this. And it gives you a HUGE
advantage
over even your most popular, "cash-flush"
competitors.
Details on
page 108.)
- How
to "sell" people
on your products and services...
before they even
see your ads or sales letters! Page
44
- A secret place to find your first
copywriting
client before
you have a
portfolio, testimonials or a "track
record." Page 89
|
"Going
On
The Shelf
Next To Clayton
Makepeace's
Book"
"Awesome! Inspiring!
"Your book is going right
on the shelf next to one
of my other often
consulted copywriting
books... by none other
than Clayton
Makepeace
himself. Nice work!"
-Ray Edwards
Copywriter
for Tony Robbins,
Frank Kern, Rich
Schefren and other
top Internet
marketers
www.RayEdwards.com
|
|
- How to use "warning labels" in your ads to
dramatically increase your
sales. Page 110
- How to tell—almost 100% of the time—if the
market is
going to
respond to a new product or idea before
writing your
ad. Pages
173-175
- How
to become a
virtual "celebrity" in your niche...
even if you're
just starting out and nobody knows who you
are. Page 209
- How to build a swipe file of the best
direct
mail ads
in your niche
that are running RIGHT NOW—free. (And
without doing a lick of
"leg work." In fact, you won't have to
log onto your
computer, leave your home or even get up
from your chair.)
Page 148
- A $13 book (not even about copywriting)
that can teach you more about
writing irresistible bullet points than most
advanced copywriting
seminars. Page 176
- The incredible copywriting secret (used by
both P.T.
Barnum and Mother
Theresa) that lets you sell to even
your coldest, most
"sales
resistant" prospects. Page 28
- The best and most profitable skill any
blogger
can
have. (And
nope, it's NOT copywriting). Page 239
- How to stick out like a sore thumb in
"hyper
competitive" niches. Pages 45-47
- The
"Hey Mitch"
copywriting secret used by
world-class copywriter David Deutsch—that
lets you instantly
determine if what you
wrote
is "good copy" without guessing or
testing. Page 224
Speaking
of
David Deutsch...
David
is one of
the most
respected
and
successful
copywriters on the planet.
He
has had
multiple
million-dollar controls running for powerhouse
companies like
Phillips,
Agora,
KCI and
Boardroom
(he even
once had 6
controls running
simultaneously
for Boardroom—which is
unheard
of). And he has written
ads
for everyone ranging from small entrepreneurs to
Fortune 500
companies.
Some
of the
secrets David reveals in
Appendix
5
include:
How
to make
"technical" facts about your
product sound fun and
fascinating...
4
things
every
copywriter
MUST
know
about
design...
A
secret "back
door" way to break into the direct mail
industry... When you should
NOT write in a
smooth,
"conversational"
tone (and instead use stilted, boring "corporate
speak")... and even...
The Copywriting
Secret
"A-List" Copywriters
Privately
Talk About With Each Other...
But Almost Never
Discuss
Publicly.
This
is
literally the single most powerful copywriting
"secret" ever invented.
Believe
it or
not, the "big guns" in the
multi-billion dollar direct mail industry don't
talk about "writing" or
the fancy sales letter "choke holds" you read
about in most books and
courses.
Instead,
they
talk about this one thing—and one thing
only—even
the best
copywriting
books and courses
tend
to (at best)
gloss
over.
You
can check
this secret out in
Appendix
5.
Here
are a
few more copywriting secrets you will find:
- An
almost unknown
way to use old religious texts to
turn "dud" ads
into
cash-producing winners. (This
thousand-year-old persuasion
secret works even better today.)
Page
34
- How to use your telephone to double your
sales
without doing any
tele-marketing or even dialing any
numbers! Pages 180-181
|
"An
Enticing Buffet Of
Copywriting Tips"
"The Copywriting Grab
Bag is
an enticing buffet of
copywriting tips,
tricks, techniques,
stories, metaphors,
resources and interviews
that
copywriters at any level
can feast on whenever
they're hungry for new
response boosting ideas.
And it's written in a
distinct style that
makes it fun and engaging
to dip into at anytime of
the day."
-Leon Altman
Copywriter
featured in AWAI's
"Monthly
Copywriting
Genius." Also
wrote
for Jim Cramer (of
CNBC's "Mad
Money"), The
Anaheim
Angels, And
Apple Computer.
www.AltmanCopyPro.com
|
|
- Three ways to create "can't refuse" offers
people
have no choice
but to buy from. (Your offer is about
40% of the battle when
selling via direct response marketing.
By using any one of
these
"super hero" offers you almost can't
fail.)
Pages
101-103
- How to use direct
mail to dramatically increase the
response of your emails.
(And
do
it
without
spending
one
red
cent
on
postage!)
Page
97
- How to find dozens of "hidden" benefits
about
your
product you
don't even know exist right now. (Ted
Nicholas—who has sold
over $200 million
worth of books via direct response
advertising—made a
fortune unearthing the "hidden" benefits of
his products.
Here's a simple way to do the same thing in
your ads, and scoop up
more sales and profits as a result.)
Page 41
- How the legendary copywriter Mel Martin
wrote
ads so
powerful people
would order from them without knowing (or
even caring
about) the
price. (This is taking copywriting to
its highest
level—and
here's exactly how he did it.) Page
176
- The one word Socrates (perhaps the greatest
master of persuasion who
ever lived) used to "sell" people on his
ideas—even though they
were dead set against
him
before! (This secret was also used by
the late, brilliant copywriter Eugene
Schwartz. Here's how to
use
it in your
ads.) Page 53
- How
to
almost
completely eliminate bogus spam
complaints. (Every time an
email
subscriber pushes
the "spam" button, instead of using the
"unsubscribe" link in your
emails, you are one step closer to having
your email and ISP
"blacklisted"—where it'll be almost impossible
to get your emails
delivered at all. Here's a simple way
to all but eliminate
this
problem with just a few key strokes.)
Page 156
- The
single best
way to "survey" your market. Page 313
- How to use your customer's natural
procrastination
and laziness to sell
MORE of your products and services.
(Procrastination is one
of
the most common ways a sale is
"killed." Here's how to use
your
customer's natural procrastination to your advantage
and actually MAKE
money from it.) Page 102
- The surprising way to use "recycling" to
shoot
your
advertising
response
through the roof... while cutting your
writing time in half.
Page 61
- How to quickly and easily gain a "cold"
prospect's
trust and confidence in your ads. Page
29
- The
single best way
to "thwart" the spam filters. Pages
293-294
- How to create better ads without doing any
extra
"writing." (Million
dollar copywriter Ken McCarthy taught me
this extremely powerful
"trick" and it works for almost any product
you can imagine—from $10
eBooks to $10,000 seminars.)
Page 70
- How to make your long copy ads and sales
letter
almost impossible NOT
to
read—
Even To People
Who Hate
Reading
A Lot
Of Text.
This
powerful
little tip takes a lot of the "mystery" out of
copywriting.
DC
Comics (the
second biggest comic book publisher on the
planet) accidentally used
this secret to bring their
flagship
character "Batman" back from the brink of
cancellation in the
1980's.
Today
this
exact
same
secret is used by the giant direct mail
companies to bring
in
hundreds
of millions of
dollars per year in sales—because their
customers
simply MUST read their ads top to bottom.
You
can
learn how to use this secret in YOUR sales
letters, on page 36 of
The
Copywriting
Grab Bag.
Here
are even
more
advanced
copywriting secrets you'll learn:
- The
"unsexy" secret
of one of the Internet's most visited
blogs.
(According to
the site's owner, Brian Clark, people
are baffled when they hear
this and almost refuse to believe it can
be this easy.
You can read all about it on pages
242-243.)
- When
swiping
Eugene
Schwartz and John Caples ads can destroy your
response! (These are
two of the
greatest copywriters
who
ever lived—but swiping them can kill
your
sales.
Here's how to make sure you don't fall into
this common—but deadly—trap.)
Page
130
- How to protect yourself from getting
cheated in
your
business deals...
without even using a contract. (Most
business "cons" grin ear
to
ear while signing "iron clad"
contracts. Here's how to
defang these "snakes" and send them away,
never even bothering to deal
with you again.) Page 50
|
"Has Put
A LOT Of
Money
In My Pocket"
"The secrets in this
book have
put a LOT of money in my
pocket.
"And they can do the same
for you if you apply them
to your own ads."
-Michael
Senoff
www.HardToFindSeminars.com
|
|
- The 2 best ways to "arrange" your
testimonials
on the
page for
more sales and
response.
Page 96
- How
to use an
ordinary eBook to make yourself a
"household name" in
your niche—even if nobody buys or reads
it. Page 212
- How to set up joint ventures with other
marketers
with giant lists—even if you're a complete
newbie with no name
recognition or reputation. Pages
296-299
- How
to get movie
stars, TV celebrities, and even
professional athletes to
promote your
products for
you. Page 214
- How to make yourself the #1 most trusted
business in
your niche—even
if nobody has heard of you before.
Page 46
- How
to use your
computer's email
program to make complex concepts
childishly simple to understand in your
sales copy. Page 104
- How to use an ordinary calculator to make
your
copy
tight and super easy
to read and respond to.
(World-famous novelist Stephen King actually
uses this secret to make
his
books best-sellers.) Page 59
- How to eliminate most (and even all)
of the
"anxiety" of
writing a new
ad. (Getting started is hard for even
the best
copywriters.
Here's a simple "trick" that will get you
started and cranking out copy fast—with
no
frustration or pain.) Pages 91-92
|
"A
Copywriting Book
You Simply Can't Be
Without!"
"Ben's tricks, tips,
tactics,
and secrets are incredible
and they've
helped me create
significant sales
increases for my
copywriting
clients. I'm sure
they'll do the same for
you."
-B.
Flatt, Freelance
Copywriter
(Las
Vegas,
Nevada)
|
|
- How to "train" your list to be buyers
right out the
gate. Page 287
- How
to "super
charge" the selling power of your
customer
testimonials. Page 105
- How
to
use
your swipe file without breaking the law.
(Many
copywriters
who
use
swipe
files
are
setting
themselves
up
for
potentially
serious
legal
problems.
Here's
how
to
"keep
your
nose
clean"
when
using
your
swipe
file.) Pages 128-129
- How to "brag" about yourself and your
product
in your
advertising... without
sounding arrogant. (In fact, most
people love it
when you talk to
them like this. Details on page 100.)
- How to run your own profitable direct
mail
campaigns...
Without Spending
A Single Penny!
Online
marketers
who add direct mail to
their sales funnels are seeing their
|
"Biggers
Fees
Flowing Into My Bank
Account"
"I
have developed my voice and
have helped three clients
develop a
personality in their marketing
messages. All leading to
higher
profits for them, more
projects from them, high
percentage deals and
bigger fees flowing into my
bank account."
-Sandy
Barris
www.FastMarketingPlan.com
|
|
profits explode by as much as 30%,
50%, even 100% or
more.
In
fact, those
numbers are actually LOW in many cases.
Now,
one way to
start using direct mail—without investing
a lot of money—is to simply "snowball" your
direct mail
campaign. That means sending as many
letters as you can
afford
(or want to
test). Then, taking the profits from that
and investing it
into
another mailing. And then doing that over
and over—keeping
your investment to just that initial test
mailing.
But
here's the
problem:
Doing
the direct
mail "snowball" can be very slow and take months
(even
years
in some
cases) to "cash in"
on your campaign.
On
page 147
of
The
Copywriting Grab Bag you will learn a
secret way (and
no, it is NOT joint ventures) to conduct a
direct mail campaign that is
both
fast...
and
will not
end up "costing" you one single
penny
in
postage, printing, envelopes, ink, list rental
or anything
else.
Here
are even
more of the
advanced
copywriting and marketing secrets you will find:
- How to quickly build a huge swipe file
packed
with
million dollar
ads... and do it without spending any
money. Page 66
|
"A Book
I Read
Over And Over"
"It's my opinion it's
better
to read one excellent book
10-times than
to read 10 so-so books
once. I read 'The
Copywriting Grab Bag' over
and
over. Which is more than I
can say for many other
copywriting and
marketing books I've
purchased. It has my
highest recommendation."
-Michael Silk
Freelance
Copywriter
(Kent,
England)
|
|
- The
one
kind of company that should NOT be
blogging. (For these
businesses, blogs will destroy
their sales. Is your business one
of these? Find out on page 240.)
- The approximate number of
times you should
send your list offers and sales
promotions. Page 291
- When you should NOT stuff your swipe file
with
the
highest selling
ads! (Read this before you add even
one more sales letter to
your
swipe file—it could save you a great deal of
time, frustration and
money.) Page 306
- How to sell high ticket products and
services... with
one bullet
point? (The best copywriters in
history have
used this secret over and over—and now you
can, too. See page 73)
- Why the two highest-pulling sales letters
in
history... were SHORT
copy
ads. (One of them was 1 page.
The other was only 2
pages. Are your ads too long and
hurting your
sales? Find
out on page
126).
- A rare fact: Why you should NOT
always try to
make your copy
better. (It's
true—making your copy "better" can many
times hurt your sales long
term. Instead, try this little trick
the late, brilliant
copywriter Gary
Halbert used in his promotions on pages
138-140.)
- How
to
"skeptic-proof"
even your most outrageous
claims and
promises. Page 38
|
What Do I Like
About Ben's Book?
1. You don't have to
read it
start to finish. You can
pick any chapter
and get a quick lesson in
copywriting. (That's why
Ben calls it his
"grab bag.")
2. Ben writes the same way
when he's teaching as when
he's writing ad
copy. So each chapter
(usually 1-3 pages) is
written in the same style
he would use for an ad.
3. The chapter titles are
very compelling. For
instance, "What
Tree-Huggers Know About
Writing Million-Dollar
Ads","How to Destroy
Your Competition... by
Praising Them" and
"How to Sell
High-Ticket
Products with Just One
Bullet Point."
4. There are ten
appendices in the back of
the book. They are the
transcripts from
interviews Ben has done.
For instance, you'll find
interviews with Ken
McCarthy, David
Deutsch, and Brian
Clark of
Copyblogger.
Anyway, those are a few
reasons why I like Ben's
book.
-Ryan
Healy
(In
response to a
comment
on his
blog about the
book)
www.RyanHealy.com
|
|
- How to get your customers enthusiastically
referring
all their friends,
family, and customers to you. Pages
214-215
- How to make your ads instantly stick out
in
overcrowded markets. Page 108
- A secret (offline) way to send tens of
thousands of
potential (and highly targeted)
customers
to
your
website
for
mere
"chump
change."
Pages 202-203
- How
to put on a
first class seminar—with the latest
cutting-edge
TV's, DVD players, and audio/visual
equipment... free!
(Forget
using expensive hotel rooms and corporate
retreats. Do this
instead... and get much better equipment
while saving several
hundred—even thousands—of
dollars on your next seminar.) Page
205
- A simple psychological "trick" (often used
in
weight
loss ads) that is
almost
guaranteed to increase the pulling power of
your ads—no matter what
you sell. Pages 110-111
- Why blindly copying what even the most
respected marketing
"gurus" do in their ads can actually destroy
your business. Page 219
- The easiest way ever invented to get
attention
on the
Internet.
(Gary Halbert did this and had one of the
highest ranking sites on the
Internet. Here's what he did, and what
YOU can just as easily
do
with your website.) Page 241
- The
right and wrong
ways to use fear
in your advertising. (Be
careful with this one. If you do
this wrong, it can
"backfire" on
you and cost you a lot of money.
Here's how to do it the
right
way—complete with an ad by one of
America's top copywriters to swipe
and study as an example.) Page 85
- When improving your web design can
potentially attract
thousands of new buyers to your sites.
(Copywriters who say
design "doesn't matter" are out of their
minds. And this
proves it.)
Page
248
- How to write highly effective SEO copy
without
having to be a
search engine expert or learn any high
falutin' SEO
"tricks." Page 262
- Why ads that are "polished to perfection"
often
under-perform against
ads that are written fast and are just "good
enough." (If you
hate writing for long periods of time,
you're going to LOVE
this.) Page 313
- How
to
quickly
set up joint ventures with big list
marketers—even if
you're new to business and nobody knows who
you are.
(HINT:
Do NOT contact them with email. Use
the secret on page 215,
instead.)
- How to instantly increase your advertising
response
by up to 30% (or more)
just by
making a few simple "tweaks" to your order
form. Page 179
- And much, much more,
including:
Why
"crappy
copywriting"
often
makes
more
money
than
highly
polished
writing
(Page
140)...
How
to
make
dull
products
sound
sexy
(Page 13)... What to do if you need to write a
successful ad quickly—but
have no idea where to begin (Page 133)... The
secret of getting people
to buy your product
even
if
they don't want
it (Page 72)... and even...
How To Write A
Press Release
That Will Make You Money!
You'll find
this extremely
valuable
lesson in Appendix 11.
Basically,
you
get a line-by-line analysis of a
real
press
release (which is also included in the book) I
used to get lots of
media publicity—including the
psychology,
format
and
strategy
that made it successful.
Plus, you
also get
the other "fine
points" of running a money-making publicity
campaign, like:
Why
you do NOT want your press releases used
word-for-word... How to use
"sound bites" to make your press releases
almost impossible for
reporters to forget or ignore... Why you
should almost NEVER email your
press releases... How to make yourself an
instant “expert”... And much
more.
Anyway,
here's
the deal:
The
Copywriting Grab Bag is $297 and nothing else
for shipping &
handling (I pay for your shipping).
However,
There
Are
No
Refunds
And
All Sales Are
Final.
This is NOT for
wannabes and freebie-seekers.
Or if you just
like to "dabble" and not commit to action.
In fact, if you
are a hyper buyer who is just temporarily
excited about this product...
or think you can make money and sales by being
lazy or mindlessly swiping or
whatever... then
this product is NOT for you.
This is for
serious
people
only.
And is not meant
for anyone else.
Anyway, if
you're still interested, it's easy
to order.
Just click the
button below and follow the simple instructions.
As soon as I get
your order, it will be mailed right to your
doorstep:
(NOTE:
There are no refunds and all
sales are final)
Sincerely,
Ben
Settle
P.S. Fast
response
bonus: If I hear
from you
today,
I will
also throw in a
FREE
CD
with the MP3's of the appendix interviews, along
with some other
valuable bonuses—such as:
- A huge 101
ad
swipe
file.
- A detailed
bullet point template report (the same
bullet
point templates I use for writing my own
ads—including this ad.)
- And an advanced
copywriting teaching I gave to a private
coaching group about exactly
how
I write ads for one of my 7-figure clients.
This CD could
easily
sell on its own for $97 (or more).
But if you act fast,
it is
yours to
keep free—my
gift to
you just for getting The Copywriting Grab Bag:
(NOTE:
There
are
no
refunds and all sales are final)
P.P.S.
If you order
today,
I'll
also
include
a
bundle
of
rare
interviews
on
the disk above (with
some
of
the
world's
savviest
marketers
I
have
done over the years) covering
half a dozen different topics
-- including
copywriting,
finding
clients,
advanced SEO marketing,
Internet
marketing, public
speaking,
how
to set up joint ventures,
ad
design, and even
social
media marketing.
Here's just a sampling of the secrets in
this interview bundle:
- How to get almost “VIP” treatment from
people
you want to joint venture with — even if
they’ve never met you before.
- A little-known way to build a
hyper-responsive
email list without turning on your
computer.
- How to use video on your sites for
little or no
money and without any big learning
curves.
- How to make your squeeze pages “Google
friendly” — even if you have no content
on them.
- Why studying successful ads can
actually hurt
your copywriting.
- How to write sales letters,
newsletters, and
books while driving your car!
- How to get paid top fees for your
copywriting —
even if you’re brand spanking new.
- Where NEVER to put a sidebar in your
ads.
(Sidebars are extremely
effective–but they can hurt your
response if you put one here.)
- How to use your speeches to instantly
create
valuable new products
you can sell for hundreds — even
thousands — of dollars a pop.
- How to create powerful headlines when
your
brain feels like mush and you can’t
focus!
- Why it’s so important for businesses
to start
using social media sites.
- How to use the “bandwagon effect” to
joint
venture with millionaires,
celebrities and other movers-and-shakers
in your world. (No
butt-kissing or shmoozing required.)
- How to make money in the speaking
business…
even when you’re NOT speaking!
- How to “arrange it” so people will go
out of
their way to take your
phone calls and be FAR more willing to
joint venture with you.
- The #1 mistake copywriters make when
designing
their own ads.
- How to multiply the number of books
you sell…
by raising your price!
- The Google conspiracy: The real reason
why so
many high-ranking sites on Google are
literally vanishing overnight.
- Why giving a public speech is the
single best
way to get your customers
and prospects to automatically believe
and trust you — even if they’ve
never heard of you before.
- How to use an ordinary copyright
notice to
instantly banish “writers block.”
- A clever (and very “sneaky”) way of
using
simple YouTube videos to connect with
business and marketing “gurus” in
your industry.
- Why having a portfolio of your
strongest
samples can actually HURT your chances
of getting freelance assignments.
- The best fonts to use in your sales
letters
online and offline.
- When you should NOT drive traffic to
your home
page. (And will potentially screw up
your search engine rankings, if
you do!)
- How to get 100% of your fees upfront.
(World
class copywriter Peter Stone uses this
“trick” all the time. Now you
can, too.)
- When using testimonials can actually
hurt your
sales!
- How to make more profits from your
sites by
purposely getting a lower opt-in rate.
- How to get other people of power and
influence
to write your books for you.
- Where to “swipe” hundreds of winning
ad designs
without paying a single
penny. (Perfect if you suck at
design–just copy these and you’re good
to go.)
- A little-known way to quickly rank for
super-competitive keywords in your
niche.
- A free piece of software that can
realistically
nab you well over an 80% opt-in rate on
your squeeze pages.
- How to use FaceBook to write your next
book
while doing little or no work.
- Do putting little “doodles”, arrows
and other
hand writing “gimmicks”
on your sales letter really increase
response? (The answer may surprise
you.)
- A secret way of using spell check on
your
computer to eliminate “writers block”
forever.
- Why you don’t have to be a good
“writer” to
publish and sell a lot of books.
- When using targeted keywords on your
site can
HURT your search engine rankings.
- What “color psychology” is… and why
it’s so
important when designing your
advertising.
- The best (and cheapest) place to test
the
demand for your self published books.
- How to pick the best pictures for your
sales
letter and ads.
- How to almost instantly rank higher in
Google
without needing any back links.
- Why you must NEVER “optimize” a
website selling
your copywriting services.
- A little-used “loophole” in the
Warrior Forum
that lets you quickly add
a few thousand cash-in-hand subscribers
to your email list—without
spending even one thin dime.
- The one “big difference” between
online sales
letter design and offline sales letter
design.
- How to use public speaking to attract
joint
venture partners with big,
fat lists full of customers hungry to
buy your products and services.
- Why your telephone is your #1 most
profitable
“tool” for making money online.
- The hidden SEO danger of putting your
content
on high-ranking social
media sites. (If you use social media,
make absolutely sure you’re
doing this.)
- How to use dopey little ad “jingles”
to drive
thousands of qualified leads to your
websites.
- Two ways to write copy for own
products and
services without sounding like an
arrogant chest pounding jerk.
- How to make everything you say in your
ads 100%
believable and
credible—without needing testimonials,
credentials, or other proof
elements.
- A secret way to use your local library
to find
dozens of high paying direct response
copywriting clients in a single
afternoon.
- Why advertising on FaceBook can be
more
profitable than using Google AdWords.
- How to collect testimonials if you
haven’t done
any “real” copywriting jobs yet.
- A “magic bullet” way for getting
people to
almost instantly like and trust you —
even if you never actually meet
them in person!
- Where to find clients who are already
looking
for YOU. (No selling or convincing
necessary.)
- Two ways to instantly banish your fear
of
public speaking.
- How to get your books listed and
selling on
amazon.com within just a couple weeks!
- A secret trick (even an “SEO dummy”
can use) to
almost instantly get top google rankings
on any key words you choose.
- The secret of getting world-class
marketers
(with gigantic lists of
buyers) to joint venture with you—even
if your list is puny and they
have no idea who you are.
- Why your book title is NOT the most
important
part of your book when selling it! (And
what is.)
- How to avoid Google duplicate content
penalties. (And actually profit from
your duplicate content, instead.)
- Secret places to find royalty-free
photos for
your advertisements.
- How to make money even from clients
who don’t
hire you.
- The ugly little secret about “how to
write”
courses… that keeps writers broke and
frustrated.
- Why copywriting is the least important
skill
you need in order to get booked solid
with clients.
- How to get copywriting clients even if
you have
no experience.
- How to design your sales letters when
you’re
marketing to doctors, lawyers, and other
business professionals.
- A secret way to get a ton of free
traffic… even
if Google and other search engines
remove you from their search results.
- How to use an ordinary stop watch to
position
yourself so clients never see you as
begging or desperate.
- The right and wrong ways to use Digg
and
StumbleUpon.
- How to find time to study and learn
about
copywriting even if you have
a job, family commitments, and other
adult responsibilities.
- How to make outrageous claims and
exciting
promises in your ads without sounding
hype.
- A secret, “introvert-proof” way of
setting up
joint ventures with business and
marketing leaders with big lists of
customers.
- The #1 mistake copywriters make when
trying to
gain their reader’s trust.
- How to use the Holy Bible to meet and
work with
the “gurus” and other
experts in your field. (This incredible
secret works even if you’re a
“fire breathing” atheist.)
- How to sell scads of your self
published books…
without paying for any advertising!
- An almost unknown way to make a TON of
money
from your email list… without sending
them any emails.
- A simple way to test your online sales
letters…
without spending any money or needing
any special computer skills.
- How to use Twitter to get more
clients. (Joe’s
example is for
copywriters, but this can apply to most
any other service business,
too.)
- How to get TV stars to endorse you,
your
product or your service.
(This is almost 100% guaranteed to
increase your sales and brand in
whatever market you’re in.)
- The secret to selling on stage without
coming
off as a “sales man.”
- How to turn emails you’ve sent to
people years
ago into cold, hard cash!
- How marketers, copywriters and almost
every
other business owner can use social
media sites to dramatically boost
their profits.
- The easiest known way to “pre-sell”
yourself to
potential joint venture
partners… before you even talk to them!
(Works even if you’re a total
business “newbie” now.)
- Why you actually have a “moral
obligation” to
sell your products at your speeches.
- The #1 mistake people make when
marketing their
self published books!
- How to “piggy back” off the hard-won
connections, joint ventures and
relationships of other people.
- How
to set up profitable online joint
ventures—even if you live in a cave
with no friends, contacts or business
connections whatsoever.
- What to do if you’re starting from
scratch
online and need to make a lot of
money—fast.
- And lots, lots, LOTS more.
Whew!
OK, if all of
that doesn't persuade you to get The
Copywriting Grab Bag, then I don't
know what
else will: